iPod Nano redesign challenges Flip

September 10, 2009

nano– Will Findlater is deputy editor of Stuff magazine. The opinions expressed are his own. –

Apple’s “It’s Only Rock and Roll” launch held a few surprises. Most were expecting major updates to the whole line of iPods, but it was only really the iPod Nano that got a thorough going-over.

Still amazingly slim, it now sports a tiny lens towards the bottom of its rear, allowing it to record video footage. This can then be synced to your computer and sent to YouTube with a single button click. Nifty, and bad news for the likes of Flip who make pocket video cameras for a living.

The Nano also received a bigger (2.2 inch) screen, a pedometer, a microphone and speaker and an FM radio. It also comes in a variety of shiny (as opposed to matte) finishes, which are all rather fetching.

Elsewhere, Apple upped the maximum capacity of its iPod Touch (iPhone-minus-the-phone-bit) to 64GB and increased its processing power, allowing for a variety of impressive-looking new 3D games to be played. Audiophile favourite the Classic got a storage boost to 160GB. The tiny, screenless Shuffle received a few new colourways and a special edition polished stainless steel finish.

Apple’s content distribution platform, iTunes, also had an aesthetic refresh and a few features added. The biggest news is iTunes LP, which bundles artwork, liner notes and extra features with special edition albums purchased from the iTunes store. Other changes include the ability to share iTunes content across five home computers, while iPhone and iPod Touch users get better application management tools.

There was no mention of the availability of The Beatles’ catalogue on iTunes as was rumoured, but many remain convinced it’ll become available soon. Apple was also keen to highlight the iPod’s dominance. It owns 73.8 percent of the MP3 player market; Microsoft has just 1.1 percent.


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Nonplussed that the iPod touch remains sans camera! Perhaps Apple is concerned that it’ll galvanise iPhone sales. However, the new Nano looks compelling within the social media space.

Posted by John Hood | Report as abusive

Apple rules!

Posted by gotthardbahn | Report as abusive

Apple and all it products are great. They give other competitors a run for their money to say the least.

Posted by Brandon | Report as abusive

best comment?? “Nonplussed that the iPod touch remains sans camera! Perhaps Apple is concerned that it’ll galvanise iPhone sales”

surely you mean “Cannibalize”??? ROFL

Posted by gsweet | Report as abusive

[…] article source: http://blogs.reuters.com/great-debate-uk  /?p=3171 […]

Posted by iPod Nano redesign challenges Flip  | Report as abusive

The Nano is fine if you want to record videos of your cat for youtube, but the low resolution camera cannot compete with the High Definition capabilities of the Flip or other low cost cameras available.

And most mobile phones now shoot video as well or better than the Nano.

Posted by altrenda | Report as abusive

Added features is good thing in this case.

I cant see any fault, very good media player, more stuff added equals more sales.

Posted by wayneski | Report as abusive

Well at least I can now get a 160GB ‘pod to replace my two-year old one. I was hoping for 240 gig, however. Sigh.

Posted by Mark H. | Report as abusive

THANK YOU APPLE! The nano will have a FM radio, i have been waiting for this upgrade forever. That is the best upgrade to the nano over the last three years.

Posted by mitland | Report as abusive