Comments on: Live blog: 1pound40 conference Wed, 16 Nov 2016 01:37:11 +0000 hourly 1 By: Simon Drake Thu, 12 Nov 2009 08:17:00 +0000 Social Media enhances community communication but there is one thing to overcome – the fact that your Twitter comments are not in someone’s face, they’re just posted in cyberspace. If Twitter (and social media in general) want to make some real impact, then it has to move offline and reach out to those who don’t have the advantage of a modern telecommunications network that provides non-stop connectivity. Just thinking and Twittering about making a difference is one thing – getting out into the field (without your iPhone) is another thing.