One Young World: let’s hear it from the under-25s

February 4, 2010


Amid the ongoing global conversation about the economy, and projections about when — and in which markets — the world might emerge from financial crisis, the collective voice of the 25-and-under age group is hard to hear.

It could have been silenced due to a sense of futility about challenging the so-called Establishment, or it might be online — constrained by such social media outlets as Facebook and Twitter.

Whatever the case, advertising and communications agency Euro RSCG Worldwide is taking measures to get the under-25s to speak up on such issues as the environment, health and education at an event called One Young World, which will be held from February 8-10 in London.

Kate Robertson, UK group chairman of Euro RSCG, and  CEO David Jones conceived the idea of holding an annual global summit for people aged 25 and younger.

“They live in an era where systemic risk is apparent,” Robertson said in an interview with Reuters ahead of the event.

Former United Nations Secretary General Kofi Annan, Archbishop Desmond Tutu, economist Muhammad Yunus and musician Bob Geldof will be among the high-profile celebrities to serve as “counsellors” to the delegates.

Robertson spoke to Reuters about One Young World, and some of her inspirations, including International Women’s Day.

Watch the video clip here, or if you can’t see it click on the headline and scroll to the bottom of the post.

RELATED: Reuters will host a “follow-the-sun” live blog on Monday, March 8, 2010, International Women’s Day. Please tune in.


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