One Young World: let’s hear it from the under-25s

February 4, 2010


Amid the ongoing global conversation about the economy, and projections about when — and in which markets — the world might emerge from financial crisis, the collective voice of the 25-and-under age group is hard to hear.

It could have been silenced due to a sense of futility about challenging the so-called Establishment, or it might be online — constrained by such social media outlets as Facebook and Twitter.

Whatever the case, advertising and communications agency Euro RSCG Worldwide is taking measures to get the under-25s to speak up on such issues as the environment, health and education at an event called One Young World, which will be held from February 8-10 in London.

Kate Robertson, UK group chairman of Euro RSCG, and  CEO David Jones conceived the idea of holding an annual global summit for people aged 25 and younger.

“They live in an era where systemic risk is apparent,” Robertson said in an interview with Reuters ahead of the event.

Former United Nations Secretary General Kofi Annan, Archbishop Desmond Tutu, economist Muhammad Yunus and musician Bob Geldof will be among the high-profile celebrities to serve as “counsellors” to the delegates.

Robertson spoke to Reuters about One Young World, and some of her inspirations, including International Women’s Day.

Watch the video clip here, or if you can’t see it click on the headline and scroll to the bottom of the post.

RELATED: Reuters will host a “follow-the-sun” live blog on Monday, March 8, 2010, International Women’s Day. Please tune in.


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This post was mentioned on Twitter by EuroRSCGww: One Young World co-founder Kate Robertson featured on Reuters talking about the importance of youth! #OYW…

Posted by uberVU – social comments | Report as abusive

Hey teacher, leave them kids alone. To rally up support from the undereducated youth, in favour of a system that will seal their fate,is a weakling strategy.
Disinformation projected to the vulnerable,enthusiastic youth,will backfire.
This is not a group to be messed with,as they instinctively recognise lies,so it is maybe time to stop telling them.
They dont care for authority much,bless them.

Posted by dave evans | Report as abusive

History shows that dictatorships usually start up a youth movement:It also shows it is key to the downfall of the dictatorship.I agree its an unpleasant word to use,and that is why OUR world should not be sold off to a tax free company based in carribean.what say ye?

Posted by dave evans | Report as abusive

I am a UK delegate of One Young World, Talyn Rahman – training in diplomacy and politics in the UK and at interational level. Please check my blog for inside pictures, interviews with VIPs and other delegates at OYW: -young-world-ceremony.html

Posted by Talyn Rahman | Report as abusive