Growth of mobile commerce taps touch Web users

February 16, 2010

Picture shows Steve Ives, CEO of Taptu. REUTERS/Julie Mollins

As the mobile phone industry puts more emphasis on marketing hand-held smartphones, consumers are finding ways to dodge restrictive model-compatible applications by using Web-based programs.

Unlike single-device applications, mobile touch websites run on most mobile browsers freeing users from reliance on a specific operating system.

A recent study by Taptu suggests that the mobile touch web will play an important role in expanding mobile commerce.

The economics of software development and publishing favours Web-friendly applications, the study says, although some experts argue that certain applications benefit from being platform-specific.

The 2007 iPhone touchscreen led to an initial wave of more than 148,000 mobile-touch applications, and now there is a second wave of content for touchscreen devices derived from the Web, designed with “finger-friendly layouts” and lightweight fast-loading pages, the report says, estimating that there are more than 326,000 mobile touch websites.

CEO Steve Ives explained the findings of the study to Reuters from Taptu’s Clerkenwell office  in this video clip:

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