The Great Debate UK

from Jack Shafer:

It’s an ad, ad, ad, ad world

The last place you'd expect to discover a map to navigate the future of the content-advertising landscape would be a book about the golden age of radio. But damn it all to hell, there it is on the concluding 12 pages of Cynthia B. Meyers' new book, A Word From Our Sponsor: Admen, Advertising, and the Golden Age of Radio.

Not to discourage you from reading Meyers' first 281 pages about the co-evolution of broadcasting and advertising before excavating her new media insights, but this is one of those books that demands to be read backwards -- conclusion first, historical arguments and research later. In Meyers' view, advertising is not something appended to radio and TV broadcasts or shimmied into the pages of newspapers and magazines. Advertising has been both the dog wagging the tail and the tail wagging the dog, sometimes occupying points in between, its symbiotic relationship with popular media forever ebbing and cresting. And while the past never predicts the future, this book gives readers a peak around the media future's corner.

The commercial Web that permeates our culture today was revolutionary because it allowed news and entertainment content to migrate from the lockdown of the radio and TV networks, as well as from print. But that migration was already in progress when the first banner ad (for AT&T) ran on Hotwire.com in late 1994. A decade before, cable had given advertisers new venues to place their TV bets, and VCRs (and later DVRs) gave viewers the power to time-shift and edit ads out of their consumption. The advent of videotape and discs further liberated audiences from advertising's hold.

The break-up of the old three TV networks hegemony was accelerated by the emergence of digitized online distribution platforms for news and entertainment. Audiences -- once prisoners of their living rooms -- could now partake of the media menu anywhere they toted a mobile device.

from Ian Bremmer:

Who loses most in Ukraine?

 

As we march toward Sunday’s Crimean referendum, the result is predetermined. Crimea will vote Russia, and tensions will only escalate. At this juncture, it’s important to take a step back and ask who “lost” here. What could the United States have done differently? What about Russia? Was the outbreak of violence and explosive geopolitical confrontation inevitable? Where does it go from here?

If the United States’ primary goal has been to keep violence in Ukraine and tensions between outside powers to a minimum, it has made a series of significant missteps. The United States failed to offer real economic support to the Ukrainian government before events reached a crescendo. Former President Viktor Yanukovich didn't want to just work with the Russians; he was looking to strike a balance between Russia and the EU while skirting economic collapse. Europe pushed too hard, and the IMF wasn't going to step in in time. The lack of support from the West helped push Yanukovich far enough towards Russia that protests in Kiev reached a point of no return.

from The Great Debate:

Malaysia: Crisis management on a need-to-know basis

At a press conference on March 12, General Rodzali Daud, chief of the Royal Malaysian Air Force, faced a confused and angry audience. What exactly happened to Malaysia Airlines flight MH370, which vanished last Saturday en route from Kuala Lumpur to Beijing? Fury mounted in this case, not because the general did not know enough -- but because he may have known much more than he or his colleagues were willing to share.

In contrast to the initial reports of the aircraft's sudden disappearance, Wednesday’s coverage suggests several "last sightings" with a possibility that the plane turned back to Malaysia. The previously undisclosed military radar data, it turns out, captured an unidentified airplane 200 miles into the Straits of Malacca, between Malaysia and Indonesia. A Malaysian air force staffer claims that the plane showed up on the military's radar for over an hour following the communication failure. Yet on Thursday, Malaysia’s senior officials still denied these claims. Not surprisingly, they have come under fire for misreporting, obstructing the multinational search mission, and prolonging the agony for family and friends of the 239 passengers and crew.

from The Great Debate:

Putin projects Russia’s unreal reality

In the summer of 1787, Catherine the Great of Russia set out to inspect the recent additions to her far-flung czardom, including the Crimean peninsula, annexed from the Ottoman Empire four years earlier.

Catherine’s lover, Prince Grigory Potemkin, the governor-general of these new southern provinces, knew shabby landscapes wouldn’t satisfy the German-born empress, who set high standards for order. So he lined her route with wooden boards painted with cheerful housing façades, to hide the squalor of the serfs’ lives. On her return to St. Petersburg, Catherine announced she was pleased with her new territory’s bucolic riches.

from The Great Debate:

Why regulation — on yogurt and more — is blocking Greece’s recovery

The news that Greek-style yogurt maker Chobani is looking to sell a minority stake that would value the company at around $2.5 billion should in theory be a big boost for Greece’s beleaguered dairy industry.

But instead, the main beneficiary will be Chobani’s Turkish founder, who operates the company in upstate New York, and who has proved to be innovative in a way that Greek dairy farmers are not. In fact, they are so stuck in their traditional ways that it’s actually illegal in Greece to call low-fat yogurt “yogurt.” Any variant that contains additives of any sort must be labeled “dessert of yogurt,” which is akin to waving a warning flag at consumers.

from Nicholas Wapshott:

European leaders show their weakness

 

The European Union, at the forefront of the hostilities between Russia and the West, is in a bind.

It has belatedly adopted Ukraine as one of its own. Yet the EU economy is so frail,  thanks to its beggar-thy-neighbor economic policies, that it is reluctant to use financial and trade sanctions to punish Russia for occupying Crimea and threatening to occupy the eastern part of Ukraine.

Companies must respond to today’s activist consumers

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–Lewis Shand Smith is Chief Ombudsman, Ombudsman Services. The opinions expressed are his own–

The British public have long been typecast as a nation of moaners, but we’re no longer just moaning in the pub or at the hairdressers. Hard-pressed by the rising cost of living, and against the backdrop of the trust-destroying banking scandals and soaring energy costs, today’s consumers are taking action against poor service and making official complaints, with social media a key weapon in their armoury.

from Lawrence Summers:

Ukraine: Don’t repeat past mistakes

The events in Ukraine have now made effective external support for successful economic and political reform there even more crucial. The world community is rising to the occasion, with concrete indications of aid coming not just from the International Monetary Fund and other international financial institutions but also the United States, the European Union and the G20.

At one level, the Ukraine situation is unique -- particularly the geopolitical aspects associated with Russia’s presence in Crimea and the issues raised by Ukraine’s strategically sensitive location between Russia and Europe.

from The Great Debate:

For Bibi, time for talk is past

Prime Minister Benjamin Netanyahu’s speech to last week’s National Conference of the America-Israel Public Affairs Committee (AIPAC) was another rhetorical tour-de-force by this most silvered-tongued of Israeli leaders.

Netanyahu again promised to defend Israel against an Iranian nuclear threat and to be beholden to no other nation in his zeal to protect his people. There were applause lines for almost everyone.

from The Great Debate:

The nuclear option for emerging markets

Last year, greenhouse gas emissions reached a record high of 39 billion tons. Emissions actually dropped in the United States and Europe, but substantial increases in China and India more than erased this bit of good news.

That is all the more reason to focus on innovative solutions that slow the growth in emissions from emerging markets.

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