The Great Debate UK

Twitter Business Centre could expose firms to risk or reward

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FILM-BUZZ/

-Bob Barker is VP of Corporate Marketing and Digital Engagement at Alterian. The opinions expressed are his own.-

Twitter’s decision to launch a Business Centre is an extremely positive development for brands that want to move beyond a marketing strategy of mass broadcast and one-way conversations with their consumers.

Astute brand directors know the old approach simply isn’t working and that individuals are becoming increasingly used to interacting with content, rather than passively receiving messages.

However, Alterian’s latest report, “Your Brand: At Risk or Ready for Growth”, highlights that 60 percent of organisations do not have a social media strategy in place.

Do you know what people are saying about you?

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conniebenson-Connie Bensen is Director of Community Strategy and Architecture at Alterian, working cross functionally to provide strategy and best practice in social media. The opinions expressed are her own.-

It took radio 38 years to reach 50 million listeners, terrestrial TV took 13 years, the internet took four years… In less than nine months, Facebook added 100 million users. We are in the midst of a digital revolution that is shaping the way we communicate and these social media technologies are continuing to grow a pace in 2009. Now more than four out of five online users are active in either creating, participating in, or reading some form of social content at least once a month.

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