The Great Debate UK

Twitter Business Centre could expose firms to risk or reward



-Bob Barker is VP of Corporate Marketing and Digital Engagement at Alterian. The opinions expressed are his own.-

Twitter’s decision to launch a Business Centre is an extremely positive development for brands that want to move beyond a marketing strategy of mass broadcast and one-way conversations with their consumers.

Astute brand directors know the old approach simply isn’t working and that individuals are becoming increasingly used to interacting with content, rather than passively receiving messages.

However, Alterian’s latest report, “Your Brand: At Risk or Ready for Growth”, highlights that 60 percent of organisations do not have a social media strategy in place.