The Great Debate UK
-Laurence Copeland is professor of finance at Cardiff University Business School. The opinions expressed are his own.-
Back in the 1950’s, when most women stayed at home while their menfolk went out to work, a favourite trick of life insurance salesmen was to walk into the prospect’s home at dinner time and ask the wife:
“Mrs Smith, have you ever thought what would happen if your husband keeled over and had a heart attack right now?”
Imagine the effect of this question on the poor guy sitting there eating his meat and two veg. It must often have been enough to make him choke on his roast potato there and then – maybe even die on the spot.
-Tiffany Burk is the European Market Analyst at Travelex Global Business Payments. The opinions expressed are her own.-
Commentators have suggested that the hype surrounding the release of the EU bank stress tests has made it feel more like a PR campaign than a credible financial analysis.