The Great Debate UK
-Connie Bensen is Director of Community Strategy and Architecture at Alterian, working cross functionally to provide strategy and best practice in social media. The opinions expressed are her own.-
It took radio 38 years to reach 50 million listeners, terrestrial TV took 13 years, the internet took four years… In less than nine months, Facebook added 100 million users. We are in the midst of a digital revolution that is shaping the way we communicate and these social media technologies are continuing to grow a pace in 2009. Now more than four out of five online users are active in either creating, participating in, or reading some form of social content at least once a month.
While young people continue to march toward almost universal adoption of social applications, the most rapid growth is occurring among consumers 35 and older. Consumer behaviour has always had an effect on the way we do business and this is no different as social media enters the business realm full swing.
It’s not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship. To get it right it is about listening to what your consumers want. Social media is defined as user generated content and has empowered the everyday consumer so marketing departments no longer control distribution and disposition of information about their company, brand, and products – the consumer does.