The Great Debate UK

A brave new Google-ized world


mia de kuijper- Mia de Kuijper is CEO of de Kuijper Global Partners , author of Profit Power Economics and the Co-Dean of the Duisenberg School of Finance. The opinions expressed are her own.-

I have developed a practical approach to competitive success that defines strength not in terms of market share, but in terms of what I call “profit power.”

Profit power is your ability to hold on to your own profits and defend them against competition. Our information-loaded world is creating new sources of profit power.

You could argue that this is an age of “perfect information” – but crucially not one which has delivered perfect markets – because perfect markets would compete away profits and could not explain the popularity of one search engine over another.