The Great Debate UK
-Fraser Macdonald is the editor of Stuff. The opinions expressed are his own.-
Deciding on the Cool List turns the Stuff office into a maelstrom. Our Gadget Awards, held later in the year, involves a straightforward categorised decision process.
Phone of the Year, for example, is one of the phones launched in the past year that meets all of the awards criteria. Easy.
The Cool List, on the other hand, is more subjective, because it isn’t necessarily about star ratings, or hype, or sales figures.
It’s about the gadgets that have that elusive ‘something’. What used to be known as the ‘X-factor’ before a TV programme removed all the credibility from that phrase.