The Great Debate UK

Rolls-Royce on a roll despite downturn?


David BaileyProfessor David Bailey works at the Coventry University Business School and has written extensively on globalisation, economic restructuring and industrial policy, with particular reference to the auto industry. The opinions expressed are his own. -

Recent comments by Tom Purves, Chief Executive of the British based but German-owned luxury car firm Rolls-Royce, struck me as interesting on a number of levels this week.

Firstly, despite the downturn, the firm has apparently received some 1,500 “serious expressions of interest” in its new Ghost model to be unveiled later this year. If these were translated into sales they could effectively double RR’s annual sales.

The Ghost will be unwrapped in September and has generated much interest after a prototype has toured the globe. Despite the global downturn, it seems that firms – luxury brands included – can still innovate and develop new products for new markets.