The Great Debate UK
from The Great Debate:
To much fanfare, Apple announced Tuesday that Angela Ahrendts is resigning as chief executive officer of Burberry and joining the inner circle in Cupertino, California. “Apple-polishing” has become the headline du jour. Picturing the soignée Ahrendts surrounded by geeks in jeans and hoodies, we might be forgiven for wondering why Apple feels in need of a fashionista buff-up. After all, there is hardly a product line more shiny-bright than Apple’s -- or one with less affinity to the cold exclusivity of the world’s great fashion houses.
The makers of the Blackberry, Research In Motion, unveiled a new version of the smartphone with a touchscreen and slideout keyboard, which is aimed squarely at the iPhone. It runs on AT&T's network and is called "Torch" --but will it catch fire in world of popular consumer gadgets?
-Fraser Macdonald is the editor of Stuff. The opinions expressed are his own.-
Deciding on the Cool List turns the Stuff office into a maelstrom. Our Gadget Awards, held later in the year, involves a straightforward categorised decision process.
Five years ago the thought that we could be on the move accessing applications such as You Tube or Facebook, or watching TV or listening to music using our mobile phones was no more than a dream – today it’s a reality.
What’s the iSlate worth? It’s not an easy question to answer, as Apple isn’t even confirming it’s got a tablet computer gadget in the works. But the market gives a rough guide to what Wall Street expects from the new device. Investors seem to be slapping an “iSlate premium” of some $25 billion on Apple’s value. Though Apple boss Steve Jobs’ skill at launching new products is unparalleled, meeting these hopes will be a tall order.