The Great Debate UK
-Steve Nicholson is CEO at The Cloud. The opinions expressed are his own.-
There we were, transfixed as a nation hoping to see England beat Germany to progress in the World Cup – we watched the match from our homes, maybe the office, or in my case at the pub.
Over the course of the World Cup more and more of us have been able to snatch a glance of the matches whilst out and about – on our mobile phones, iPods or maybe even iPads for those lucky few..
Oh how the world is changing – we used to dream of using our mobiles to watch TV and here we are thanks to Sky, the BBC and ITV, with their iPlayers, able to do so. However, just as the moment arises, the mobile networks don’t have the capacity to enable this to happen.
I remember vividly back in the early 90’s shouting from the roof tops about how 3G would transform the way we use mobile technology, how our mobiles would switch the lights on and off, set the central heating, the alarm and even park the car – ok, that bit’s not true!