The Great Debate UK
It is clear Britain got a ‘bounce’ from the Olympics, but much more is needed to secure long-term economic legacy
–Andrew Hammond is an Associate Partner at ReputationInc. He was formerly a UK Government Special Adviser, and a Senior Consultant at Oxford Analytica. The opinions expressed are his own.–
Six months since the London 2012 games began, a flurry of research has indicated that the UK’s international image has received a boost from hosting the Olympics and Paralympics. Most recently, the latest Anholt GfK Roper Nation Brands Index, released on January 17, showed that the United Kingdom edged up from fifth to fourth place since July 2012 in the survey’s overall country reputation rankings; only the United States, Germany and France currently have a more favourable nation brand.
Key research findings from this study, which follows similar IPSOS Mori research in December, include that international perceptions of the United Kingdom as a ‘welcoming’ nation have significantly improved. This is reflected, for instance, in the fact that 63% of international respondents to the Anholt GfK survey said that London 2012 had increased their own interest in visiting the United Kingdom.
This positive news follows an ICM opinion poll released in December which revealed that the UK public remains very strongly supportive of hosting the games last year. Over three quarters of UK respondents agreed that London 2012 was “well worth the [multi-billion pounds] cost”, and a similar percentage believed the games “did a valuable job in cheering up a country in hard times”.
–Andrew Hammond is an Associate Partner at ReputationInc, and was formerly a UK Government Special Adviser, and Senior Consultant at Oxford Analytica. The opinions expressed are his own.–
With the Paralympics now concluded, the curtain has come down on a remarkable London 2012 and Diamond Jubilee Summer that has more than delivered on the “like no other” tagline given to it. Now, significant, urgent effort is required so that the once-in-a-generation opportunity for meaningful economic and reputational legacy is not lost – we need an ‘Economics Team GB’.
Andrew Hammond is an Associate Partner at Reputation Inc, and formerly a UK Government Special Adviser and Senior Consultant at Oxford Analytica. The opinions expressed are his own.
With London 2012 proving a once-in-a-generation global showcase for Britain, a key uncertainty nonetheless remains over whether a substantial, meaningful legacy can be secured in future years from hosting the games. Given that the official public cost of the Olympics is some 9.3 billion pounds (a figure Parliament believes is nearer 11 billion pounds, and Sky News estimates to be a staggering 24 billion pounds) this is a key question, especially as Britain languishes in a double dip recession.
To mark the one year countdown to the London Olympics, Thomson Reuters will hold a Newsmaker on July 21 at 18:30 BST with four-time Olympic medalist and chairman of the London Organising Committee for the Olympic Games, Sebastian Coe and Minister for Sport and the Olympics, Hugh Robertson MP.
The event will begin with a speech by Coe, who won gold in the 1500m at the 1980 and 1984 Olympics, followed by a Q&A session with both guests, moderated by me, Global Sports Editor Paul Radford. The Newsmaker will be streamed live to the Reuters website and we'll provide rolling coverage of the event as it happens.
from Reuters Investigates:
Everybody knows Brazil is booming these days. But they don’t always see the dark side of that progress: some of the world’s worst traffic jams, blackouts, and trucks that sit in lines for several days at harvest time because seaports are so full.
Hoping to fix those problems, Brazil plans more than $1 trillion in infrastructure improvements in the next decade, and the scope is pretty amazing. The government wants a bullet train between Rio de Janeiro and Sao Paulo; a huge new hydroelectric dam in the Amazon; and a railroad criss-crossing Brazil’s northeast, a region that is a bit like the American Deep South in that it has historically lagged behind the rest of the country in investment.
from Shop Talk:
When is Olympic sponsorship money well spent? A Performance Research poll shows it may depend on how the funds are used.
- Hugh Robertson is the opposition Conservatives’ Olympics spokesman. The views expressed are his own. -
With three years to go, it is remarkable that London 2012 is going so well.
London’s Olympics were launched with a massive government miscalculation that resulted in the budget having to be increased threefold, were based on a plan that required us to build two Terminal 5s in half the time and have had to contend with the worst economic recession in living memory.