The Great Debate UK
– Matt Colebrook is Chief Executive of online bank First Direct. The opinions expressed are his own. –
In an article on 21 September, Matt Colebrook discussed the role of social media in banking, arguing that social networks are key for customer service as they enable customers to use and interact with banks whenever they want and from wherever they may be.
Below are the questions filed in response to the article and Colebrook’s answers.
Question: As Matt rightly says customers want to access their bank when they want, but more than that they want to bank on their terms.