The Great Debate UK
– Matt Colebrook is Chief Executive of online bank First Direct. The opinions expressed are his own. –
The 21st birthday of First Direct is as good a time as any to look back on changes within the financial industry and how it will continue to evolve.
The mercurial growth of the social web is something banks just can’t ignore. We’re now in the age where both the individual and consumer are empowered with a voice that can reach far and wide in a short space of time.
However, most fundamentally, social media is advantageous as a facet of banking customer service. Financial institutions are now presented with the opportunity to become accessible and direct like never before. Social networks and the new generation of smartphones enable customers to use and interact with banks whenever they want and from wherever they may be.