The Great Debate UK

from Breakingviews:

New York Times takes giant step in industry standard

The New York TimesĀ  isn't the first major newspaper to charge for its online edition. Both the Wall Street Journal and the Financial Times have pay schemes in place. But as a standard bearer for the general global news media -- rather than niche financial content -- its plans to put a value on its digital content bring a certain, and welcome, gravitas.

The approach is a better alternative to its aborted attempt five years ago to generate online subscription revenue by charging for access to its most popular columnists. As with FT.com, casual readers will continue to have access to an as yet to be determined number of big stories, generating the kind of traffic and search engine optimization that advertisers desire. Habitual readers, who value the Times as their go-to news source, will no longer eat as much as they like for free.

The Times is under no illusion that such a pay model will resolve the financial upheaval wrought by the Internet on the newspaper publisher's finances. But anything that closes once and for all the notion that online news content should, and always will be, free is a step forward for the industry.

Putting a price on its product will also help the Times as new gadgets, like Apple'sĀ  tablet, catch on and offer new ways to access the Times.

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