The Great Debate UK

Check your social networking assumptions at the door

–Brice Jewell is a Senior Manager responsible for uCern, Cerner’s social business initiative. The opinions expressed are his own.–

Older generations don’t use social networking sites. Generations X and Y demand social networking tools in the work place. Executives don’t get social networking beyond what their kids do on Facebook.

I heard statements like these when Cerner got started on our strategy for social business – using social networking and collaboration software as workplace tools – in 2008. Don’t let them affect your strategy.

So what should inform your decisions? The numbers. Recent market analysis shows social business usage is greater with executives than with millennials. This led me to investigate the statistics from Cerner’s uCern™ Connect community to know where our usage and adoption stood.

from Reuters Investigates:

Myspace and Facebook: the numbers tell it all

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Yinka Adegoke delves into what happened at Myspace in his special report today: "How News Corp got lost in Myspace."

Weak technology, management in-fighting and a rival called Facebook led to the rapid decline of the once dominant social network.

from UK News:

Taking Twitter’s political temperature

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Britain's first live television debates between the leaders of the three mainstream political parties are not the only new feature to add spice to the upcoming general election, which Prime Minister Gordon Brown today announced will be held on May 6.

The 2010 vote is also the first time politicians and their strategy teams have had to factor in the micro-blogging site Twitter.com. The social media tool, which did not exist at the time of the last election in 2005, now has over 75 million users who between them sent four billion tweets in the first quarter of 2010.

Do you know what people are saying about you?

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conniebenson-Connie Bensen is Director of Community Strategy and Architecture at Alterian, working cross functionally to provide strategy and best practice in social media. The opinions expressed are her own.-

It took radio 38 years to reach 50 million listeners, terrestrial TV took 13 years, the internet took four years… In less than nine months, Facebook added 100 million users. We are in the midst of a digital revolution that is shaping the way we communicate and these social media technologies are continuing to grow a pace in 2009. Now more than four out of five online users are active in either creating, participating in, or reading some form of social content at least once a month.

Is the Internet a dangerous playground?

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caroline-cockerill- Caroline Cockerill is the Internet Safety Advocate at Symantec, UK. The opinions expressed are her own.-

Today’s children have grown up with the Internet, they know more about it than their parents, but do they know the perils it holds?

Iranian election: Shock from afar

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Leili Sreberny-MohammadiLeili Sreberny-Mohammadi is a British-Iranian based in London, and sometimes Tehran. The opinions expressed are her own. –

The past ten days have been among the strangest in my life. I returned from Iran three weeks ago, just when the election campaigns were heating up, cars covered with candidate posters trawling across Tehran’s highways.

from The Great Debate:

Facebook ruined my life

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--- Linsey Fryatt is editor of stuff.tv. The views expressed are her own. --

linseyfryatt-stufftvIt's facebook's fifth birthday this week. And while I love every status-updating, picture-tagging, friend-stalking pixel of it, I often wish it had never been invented.

Its obvious time-thievery and propensity to turn me into an obsessive page refresher, jonesing for my next next notification fix aside, I find Facey-B was the first step in a downward spiral (if spirals can have steps) to my entire life being played out online in some form or other. And I'm exhausted.

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