The Great Debate UK

Why broadcasters should pay attention to 3D TV


DSC00124[1]-Mark Grinyer is head of 3D and Sports Solutions at Sony Professional. The opinions expressed are his own.-

Experiences in our everyday lives are becoming richer, more intense, immediate and personal. We are inspired by events around us and encouraged to innovate based on economic, social and technological influences.

The recent budget announcement will force media and broadcast organisations to think differently about how they operate and exist in an evolving ‘Digital Britain’.

Major sporting events, such as the World Cup, can unite a nation in hope but also in outrage over the use of technology in sport. Both in terms of the technology used to bring images to consumers homes and also that used during the match.