The Great Debate UK

Small business – the next frontier for social networks


warner- Martin Warner, chief executive officer and co-founder of Talkbiznow, an interactive business social network. The views expressed are his own. -

If anyone had any doubts about the growing importance of social networks they surely passed in 2009 when Twitter burst into the mass consciousness.

The micro-blogging website — which enables people to upload small, bite-sized posts about what is on their mind — joined Facebook, the world’s most popular social network, and YouTube, the video sharing site, in changing the behaviour of people sitting in front of digital screens around the globe.

While the world of business social networking has yet to have such a seismic impact on the behaviour of professionals and small and medium-sized enterprises (SMEs), I believe 2010 could be the year when small businesses start to realise the great benefits that these networks can bring.