The Great Debate UK

The business of sport – predictions for 2010

Photo

chadwick- Professor Simon Chadwick, Director, Centre for the International Business of Sport, Coventry, UK. The opinions expressed are his own. -

VIRAL OUTBREAKS, DRIVING PROBLEMS AND 1980s FASHION SET TO DOMINATE SPORT IN 2010

Sport in 2009 proved to be as enthralling off-the-field of play as it was exhilarating on it, with high profile cases of cheating, corruption and player transgression affecting a number of sports, accompanied by some crowd-pleasing, record-breaking performances.

At the same time, the business, organisation and politics of sport continued to excite and baffle many of us in equal measure, with talk of sports brands, “fit and proper people” and legacy constantly simmering in the background of the collective sporting psyche.

from Left field:

Can Tiger re-brand himself?

SPORT GOLF

Does Tiger Woods really need to worry about losing his sponsorship deals? More to the point, does a man who has already earned a billion dollars and who is still, without any doubt, the number one golfer in the world, really need to worry about restoring his “clean cut image”?

Tiger is supposedly in meltdown at the moment – he has had to announce an “indeterminate break” from golf amid the stream of revelations about his private life. Once the media frenzy to discover the latest “Vegas cocktail waitress” eased slightly, the focus shifted to how much the scandals have affected his marketability.

from Left field:

No wonder Tiger Woods named his yacht Privacy

Lucky Week 13 and the Lineman is worried because he spotted six games he liked right away and has not switched off any of them. Usually the Lineman will have second thoughts about a few games and tosses and turns over others.

But we like what we see this week. Ummm, that a good thing or a bad omen? Guess we'll find out on Sunday.

  •