Comments on: Apple: ‘Early adopter’ as fashionista http://blogs.reuters.com/great-debate/2013/10/18/apple-early-adopter-as-fashionista/ Thu, 21 Jul 2016 07:57:19 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: Bob9999 http://blogs.reuters.com/great-debate/2013/10/18/apple-early-adopter-as-fashionista/#comment-77627 Mon, 21 Oct 2013 14:53:45 +0000 http://blogs.reuters.com/great-debate/?p=25134#comment-77627 It has long been apparent that Apple under Steve Jobs was a fashion company at least as much as it was a consumer electronics company. Apple’s strength was the unique ability that Steve Jobs had to design things that consumers wanted. If you have any doubt about this, look at his other corporate legacy, the computer animation studio Pixar (and, in particular, the movie “The Incredibles” which is, in its own way, as perfect as the iPhone, iPod, or iPad). When the founder of a great couture house passes on, the loss of a unique creative intuition presents special challenges. That is exactly what Apple is going through today.

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By: riffcon http://blogs.reuters.com/great-debate/2013/10/18/apple-early-adopter-as-fashionista/#comment-77610 Sun, 20 Oct 2013 17:56:00 +0000 http://blogs.reuters.com/great-debate/?p=25134#comment-77610 Apple and Tim Cook — please just make good products that are functional, look good and are not overpriced relative to the growing competition. Your moves toward the elitist nearly useless fashion world does not bode well.

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By: satori23 http://blogs.reuters.com/great-debate/2013/10/18/apple-early-adopter-as-fashionista/#comment-77609 Sun, 20 Oct 2013 17:17:26 +0000 http://blogs.reuters.com/great-debate/?p=25134#comment-77609 is there a difference between ”obsessive fashionista” and ”fashion victim”?

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By: mohamedmohsen http://blogs.reuters.com/great-debate/2013/10/18/apple-early-adopter-as-fashionista/#comment-77604 Sun, 20 Oct 2013 09:53:30 +0000 http://blogs.reuters.com/great-debate/?p=25134#comment-77604 Steve Jobs had it all embedded in him,

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By: kwipster http://blogs.reuters.com/great-debate/2013/10/18/apple-early-adopter-as-fashionista/#comment-77599 Sat, 19 Oct 2013 19:00:49 +0000 http://blogs.reuters.com/great-debate/?p=25134#comment-77599 Quote, “the aspirational message of high fashion has come true: When you wear this product you are most profoundly yourself; you are the woman you want to be; you are licensed to have fun. You are beautiful. Any device that can deliver on these promises is worth its weight in gold.”

Actually, what is happening is marketers telling women that they must have all the right accoutrements before they can be really themselves, without them, they are less than beautiful, less of a woman. How sick.

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By: Glassworld http://blogs.reuters.com/great-debate/2013/10/18/apple-early-adopter-as-fashionista/#comment-77598 Sat, 19 Oct 2013 18:31:43 +0000 http://blogs.reuters.com/great-debate/?p=25134#comment-77598 Wendy Steiner comes oh-so-close in her essay on Apple, technology and fashion. Her essay makes a number of perfectly valid observations.

However, the answer to the question: why hire fashionistas in the consumer technology business is actually quite straightforward.

Apple’s challenge is that it is preparing to sell us a new product, the wristwatch-smart phone, which is not really a new product. It’s a smart phone with a wrist strap.

The analysis holds for Google glasses as well. It’s a mini computer/camera, just wearable. The only added “functionality” is wearability—an added value of questionable value.

So the question becomes how do you sell this. And the answer, as in the case of what we used to call “tennis shoes” or “sneakers” or just “eye glasses” is to deem them a fashion item. And who better to sell fashion than someone who sells fashion (in the historic sense of the word).

It’s really no more complicated than that.

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By: PapaDisco http://blogs.reuters.com/great-debate/2013/10/18/apple-early-adopter-as-fashionista/#comment-77596 Sat, 19 Oct 2013 17:49:15 +0000 http://blogs.reuters.com/great-debate/?p=25134#comment-77596 Is Tim Cook feeling insecure about his sense of style? What’s next, focus groups??

The analogy to the Sculley hire is chilling; the last time Apple thought it needed help in marketing . . .

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