Iran nuclear deal: Why the private sector will decide whether it survives

July 15, 2015
A man adjusts signs during the 15th International Oil and Gas Conference  in Tehran

A man adjusts signs during the 15th International Oil and Gas Conference in Tehran, November 1, 2011. REUTERS/Caren Firouz ​

The twists and turns on the path to the final deal on Iran’s nuclear program might pale in comparison to those yet to come. Here’s a kicker: Delivering on one of the deal’s most important commitments will depend on a party that was never at the negotiating table.

The accord calls for removal of a portion of the sanctions levied against Iran. That would be a largely pro forma exercise at the United Nations and in countries’ respective legal systems. But Tehran does not care about sanctions relief per se. What it wants — and expects — is a commensurate economic benefit that lasts.

That will require trade and investment decisions made by companies around the globe to fall in its favor.

For the private sector, though, this is no ordinary cost-benefit calculus.

Behind closed doors, firms mulling major engagements in Iran have repeatedly stressed one thing: They need to see greater clarity in the international regulatory environment toward Tehran. Years of security tensions and multiple waves of sanctions — not to mention billions of dollars in related industry fines and settlement agreements — have made Iran a toxic place to do business. Many firms have cut back relevant business relationships beyond what the letter of the law mandates.

The envisioned sanctions relief alone is unlikely to reverse this trend of private- sector disengagement. Companies still fear that political events down the road could again change the rules of engagement with Iran — exposing them to economic, legal and even reputational damage.

They also must continue to respect the sanctions that remain, some of which include complex, multijurisdictional, due-diligence requirements. Financial services companies are particularly concerned.

The basic dynamic at work here is obviously not lost on government officials. Their thinking was perhaps best summed up by Treasury Secretary Jack Lew:

Sign announces the opening of a high-street clothing store in north Tehran

A sign announces the opening of a high-street clothing store in north Tehran, February 8, 2012. REUTERS/Caren Firouz ​

“The mere possibility or anticipation of sanctions has real economic consequences as investors take notice and businesses are disrupted. And when we act, governments, businesses, banks and financial institutions around the world often comply even when they may not be legally obligated to.”

What a difference a bit of context can make.

It is no coincidence that Lew delivered his remarks in June last year, well before a long-term nuclear deal with Iran was at hand. In that context, he was able to stop at explaining — cogently — how sanctions helped officials meet their original objectives, at least temporarily. In fact, industry disengagement was a sign of just how effective sanctions could be.

More than a year later, as the focus shifts to implementation of the freshly concluded deal, it is apparent that Lew did not capture the full consequences. The fallout could be more far-reaching and endanger even the core security objectives of the United States, Britain, France, Russia, China and Germany, the six world powers that negotiated the deal.

If industries are not confident that political and regulatory conditions will settle into relative stability, their disengagement could persist long after sanctions are removed. If, in turn, Iran judges that its economic dividend has not materialized, it might be tempted to scuttle the security dividend sought by the P5+1 — verifiable limitations on its nuclear activities.

The deal’s “snapback” provision to restore sanctions amplifies these tensions. It would fast-track the re-imposition of sanctions if Iran were to break its commitments. Far from bringing clarity to business expectations, it amounts to a political tripwire for yet another shock to the legal framework.

An Iranian woman walks past a window of an Adidas store in northern Tehran

An Iranian woman walks past a window of an Adidas store in northern Tehran, October 24, 2010. REUTERS/Morteza Nikoubazl

What steps can officials take in the near term to mitigate the risks that continued industry disengagement could pose for the long-term success of the deal?

For starters, they must improve coordination at the national and international levels — and they must bring the private sector into the process. Streamlined communication and enhanced industry feedback would better enable them to tackle related challenges, such as limiting legal entanglements that firms could face from new sanctions tactics and harmonizing regulatory and enforcement actions.

While priorities might change over time, this coordination would remain crucial. In all likelihood, its benefits would extend to how many other sanctions regimes function.

Ideally, one or more existing institutions could lead these efforts. One candidate would be the Financial Action Task Force, whose 36-member governments and regional organizations develop standards to combat money laundering and terrorist financing. To its credit, it recognizes industry disengagement as a serious concern, and addressed the issue again at its plenary in June.

But its private-sector outreach — essentially, occasional meetings with financial services firms — is not adequate. While finance companies are the key weapon of sanctions architects, the disengagement issue demands more regular consultation with a more diverse set of international commercial players.

In addition, the task force is not equipped to handle the broader set of problems against which sanctions are being deployed today. Not least the very deliberately named “nuclear-related sanctions” at issue in the Iran deal.

Other potentially helpful organizations, including the United Nations, have similar gaps. The lack of a robust role for nongovernmental stakeholders is the most common, and most severe.

But given the urgency to shore up this hard-won pact, searching for the perfect institutional formula is not an option. With the drama of reaching the nuclear deal soon to give way, officials should avail themselves of every opportunity to sit down at a different negotiating table — with industry leaders and independent experts — and set about this work together.


We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see

Yes, the important part about this deal is now we can get our greedy corporations in there to help rape another population of workers. It’s money that matters, in the USA.

Posted by brotherkenny4 | Report as abusive

Obama challenges critics to come up with Iran alternative. Critics scratch asses and talk about Benghazi again.

Posted by Solidar | Report as abusive

China is there already, i doubt Iranians want to do business with US.

Posted by Jingan | Report as abusive