The author is a Reuters Breakingviews columnist. The opinions expressed are his own.
The Great Debate
After the widely acclaimed introduction of the iPhone 6, Apple Watch and Apple Pay a month ago, Tim Cook is ready to take a victory lap. But the energy surrounding this week’s expected roll out of a new slate of iPads and new MacBook and iMac models is significantly lower than that of a month ago.
Tim Cook has had his first Steve Jobs moment.
With Tuesday’s introduction of the new iPhone 6 line, Apple Pay and Apple Watch, the company’s CEO escaped the public shadow of his revered predecessor. Now the question is: Can he deliver in the same impressive fashion?
It’s been a while since we’ve had a true ‘Apple moment’ at one of its press events. Tuesday’s expected introduction of the iPhone 6 (and possibly more) could end that drought.
For the last few years, Apple’s iPhones have been a little like the U.S. role in the war against Muammar Gaddafi in Libya — leading from behind.
This is an excerpt from DOGFIGHT: How Apple and Google Went to War and Started a Revolution by Fred Vogelstein, published in October 2013 by Sarah Crichton Books, an imprint of Farrar, Straus and Giroux, LLC.
To much fanfare, Apple announced Tuesday that Angela Ahrendts is resigning as chief executive officer of Burberry and joining the inner circle in Cupertino, California. “Apple-polishing” has become the headline du jour. Picturing the soignée Ahrendts surrounded by geeks in jeans and hoodies, we might be forgiven for wondering why Apple feels in need of a fashionista buff-up. After all, there is hardly a product line more shiny-bright than Apple’s — or one with less affinity to the cold exclusivity of the world’s great fashion houses.
from The Great Debate UK:
The UK lost one of only three female CEOs on the FTSE 100 on Tuesday, as Burberry CEO Angela Ahrendts quit. My concerns about females at the top aside, the interesting thing about Apple’s new hire is the link between Apple and fashion and what it tells us about the evolution of the tech industry.
Even as Apple sizzles in the Senate hot seat for alleged tax evasion and finds itself the object of a Justice Department investigation into price-fixing e-books, the company still enjoys a vast reservoir of good faith with the American people. But if Apple doesn’t reexamine its relationship to those who made its success possible, that well could one day run dry.