By Carol Ryan
The author is a Reuters Breakingviews columnist. The opinions expressed are her own.
After the widely acclaimed introduction of the iPhone 6, Apple Watch and Apple Pay a month ago, Tim Cook is ready to take a victory lap. But the energy surrounding this week’s expected roll out of a new slate of iPads and new MacBook and iMac models is significantly lower than that of a month ago.
Tim Cook has had his first Steve Jobs moment.
With Tuesday’s introduction of the new iPhone 6 line, Apple Pay and Apple Watch, the company’s CEO escaped the public shadow of his revered predecessor. Now the question is: Can he deliver in the same impressive fashion?
It’s been a while since we’ve had a true ‘Apple moment’ at one of its press events. Tuesday’s expected introduction of the iPhone 6 (and possibly more) could end that drought.
For the last few years, Apple’s iPhones have been a little like the U.S. role in the war against Muammar Gaddafi in Libya — leading from behind.
This is an excerpt from DOGFIGHT: How Apple and Google Went to War and Started a Revolution by Fred Vogelstein, published in October 2013 by Sarah Crichton Books, an imprint of Farrar, Straus and Giroux, LLC.