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The Great Debate

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Murdoch mad as hell and ready to charge

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Rupert Murdoch is mad as hell and it appears he’s not going to take it anymore. The media mogul and News Corp chief is upset at Google, saying the Internet search giant is ruining the newspaper business.

Not one to sit and around and just gripe about things, Murdoch says he might pull News Corp’s news from Google’s Web search results and list the stories on Microsoft’s Bing. The catch is that Microsoft would pay for the service, giving Murdoch a fresh revenue stream.

The problem is that many news organizations are fed their Web audience via Google search. If viewer rates fall, so too, the theory says, will ad dollars.

If it works, however, you can bet big dollars that other publishers and content providers will follow suit.

What do you think? Will Murdoch’s gamble work?  Should search engines pay for the privilege of listing a publisher’s content?

Leave your comments below.

COMMENT

Other perspective in social media, deep concern about the proportional balance of mass media/journalism ethic against business in R.Murdoch and all others media. after long decades in dispute and debate among peoples.
Here now, When e-news had came as 3rd-wave & wind of Change, and it did. If we can see it clearly, actually this is the awaiting answer for that polemic’s dilemma of New’s Stigma.
The Google’s news and others e-news, are the ANSWER. It surely will redeem the News exploitation empire without succession. At last peoples had chose and justify it to recovery the News For Peoples, From Peoples & By Peoples.
as like the American’s father said.
Obviously, with the “Adwords & Adsense” and “Everyone authors/publisher” in Google, it is self explanation of “Justice for All” in People News media as American-way.
what else could be “FAIRLY” than it.

Posted by Oneuni | Report as abusive

Bing just shows Microsoft still needs Yahoo

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– Eric Auchard is a Reuters columnist. The opinions expressed are his own –

Microsoft Corp’s new Web search service Bing is a far cry from the general-purpose tool the company must build or buy to compete effectively with rival Google Inc.

Microsoft would do far better helping users find the emails, documents and Web pages that users of Outlook, Office and Internet Explorer rely on every day.

But competitive restrictions appear to prevent the desktop software giant from doing what it knows best. Microsoft operates its business under oversight from U.S. regulators after it settled antitrust charges in 2002 that it abused its market dominance in personal computer operating systems.

Barring that, Microsoft needs to come to terms with Yahoo over Web search. A deal has eluded them for 16 months but Yahoo remains Microsoft’s best chance for competing with Google on the consumer Internet.

Microsoft offered to pay up to $47.5 billion for Yahoo early last year but was rebuffed by Yahoo’s former leadership. They have been in talks in recent months but no deal has emerged.

Rather than trying to be all things to all people, Microsoft’s latest reboot of its Internet strategy helps consumer dig deeply and find what they are after quicker, but only in a selected set of categories. Type in the name of an automobile and Bing assumes the user is thinking about buying or repairing a car. For example, the left frame of the search results page for “hyundai sonata” links to reviews, repairs, used cars, dealers, videos, images and reference manuals. A search for “diabetes” turns up health-related categories.

COMMENT

It would be nice if ANYTHING from Microsoft worked. Needing a Yahoo deal to deliver a reasonably decent product is proof again that Microsoft cant develop any software which works, for any application. Run for cover – bloated Windows 7 is on the way to replace the failed Vista O/S, XBox has to be revamped, now Bing ….. wasn’t their last stable product DOS 5.0 !! Give your head a shake J.R. Harris……

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