The Great Debate

from Ask...:

Murdoch mad as hell and ready to charge

Rupert Murdoch is mad as hell and it appears he’s not going to take it anymore. The media mogul and News Corp chief is upset at Google, saying the Internet search giant is ruining the newspaper business.

Not one to sit and around and just gripe about things, Murdoch says he might pull News Corp’s news from Google’s Web search results and list the stories on Microsoft’s Bing. The catch is that Microsoft would pay for the service, giving Murdoch a fresh revenue stream.

The problem is that many news organizations are fed their Web audience via Google search. If viewer rates fall, so too, the theory says, will ad dollars.

If it works, however, you can bet big dollars that other publishers and content providers will follow suit.

What do you think? Will Murdoch’s gamble work?  Should search engines pay for the privilege of listing a publisher’s content?

Bing just shows Microsoft still needs Yahoo

ericauchard1– Eric Auchard is a Reuters columnist. The opinions expressed are his own –

Microsoft Corp’s new Web search service Bing is a far cry from the general-purpose tool the company must build or buy to compete effectively with rival Google Inc.

Microsoft would do far better helping users find the emails, documents and Web pages that users of Outlook, Office and Internet Explorer rely on every day.