Last week, an Associated Press article, “US Secretly Created ‘Cuban Twitter’ to Stir Unrest,” sparked an uproar. The U.S. Agency for International Development had funded a Cuban version of Twitter called ZunZuneo , the AP reported, that attracted more than 40,000 users before ending in 2012, according to the story.
Commentators have derided the program as boneheaded, dangerously absurd and disrespectful to Cubans. Analysts have discussed its pros and cons. The White House maintains that the program was not “covert.” USAID contests aspects of the AP story.
The article, however, is a propaganda windfall for the Cuban government, which tends to label bloggers critical of it as U.S.-funded mercenaries. Cuba’s media has been having a field day, running gleeful headlines like “ZunZuneo: the Sound of Subversion.”
The ZunZuneo debacle highlights the difficulty of bringing connectivity to Cuba. It has one of the lowest Internet penetration rates in the Western hemisphere. Only 5 percent of Cubans have access to the Internet, according to 2012 estimates. Some connect through hotels, schools, workplaces or illegally. A greater percentage of Cubans access a domestic “intranet.”
Though Cuba censors Web content, the public’s major obstacles are unavailability, slow connections and high prices. Cubans generally don’t have Internet access at home, and connecting at a hotel for an hour can cost more than an average state worker’s weekly salary.