RTR3TIJS.jpg On Friday, LeBron James announced his decision to return to the Cleveland Cavaliers, spurning the Miami Heat and sending shockwaves through the NBA. For Cleveland, a sports town routinely snakebitten, it’s hard to overstate the importance of this moment. When James, famously took “his talents to South Beach” in 2010, jilted fans burned jerseys in the streets like letters from an ex-girlfriend. Traitor, they called him, and much worse. The team’s owner penned a childishly angry, all-caps Comic Sans letter condemning the Akron, Ohio, native.

None of that vitriol went away as James won two titles with Miami and became the undisputed best player in the game.