The Great Debate

Sun software is the tail wagging the dog

By Eric Auchard
September 3, 2009

Eric Auchard– Eric Auchard is a Reuters columnist. The opinions expressed are his own —

When Oracle agreed to buy Sun Microsystems for $7.4 billion in April, the headlines made much of the software maker’s decision to enter the computer business 30 years late. At less than 10 per cent of sales, Sun’s software business seemed an afterthought.

Can sleeping giant Skype reinvent itself?

By Eric Auchard
September 1, 2009

eric_auchard_thumbnail2.jpg – Eric Auchard is a Reuters columnist. The opinions expressed are his own –

Do once-hot Internet start-ups who miss a date with destiny ever truly get a second chance? History says no, even for once-great names like Netscape, AOL and MySpace.

Forget Microsoft, Yahoo’s value is overseas

August 25, 2009

– Eric Auchard is a Reuters columnist. The opinions expressed are his own –

eric_auchard_columnist_shot_2009_june_300_px2The fate of Yahoo Inc has become intertwined in the public’s imagination with the success or failure of its dealings with Microsoft Corp in recent years.

HP has to look beyond cost cuts soon

August 20, 2009

EricAuchard.jpg– Eric Auchard is a Reuters columnist. The opinions expressed are his own —

The stock price seems to be the only thing growing at Hewlett-Packard, the world’s largest computer company. HP shares have risen 75 percent this year, despite few signs of a revival in technology spending.

China’s Web filtering starts in the West

By Eric Auchard
July 1, 2009

Eric Auchard– Eric Auchard is a Reuters columnist. The views expressed are his own –

The Chinese government has backed away from mandating filtering software on all personal computers in China, in a move that averts a dangerous escalation in its censorship powers.

BlackBerry’s biggest rival may be itself

By Eric Auchard
June 19, 2009

Eric Auchard– Eric Auchard is a Reuters columnist. The opinions expressed are his own –

Research in Motion officials do their best not to laugh when asked if they fear the rise of a BlackBerry-killer, some theoretical device that does everything its coveted e-mail phone does, only better.

Dell’s retail detour starts to look smart

By Eric Auchard
June 17, 2009

Eric Auchard– Eric Auchard is a Reuters columnist. The opinions expressed are his own –
Dell Inc’s move into retail sales might seem poorly-timed, discretionary spending being what it is. In fact, the world’s No. 2 personal computer maker looks like it’s making the right choices that can get its long-struggling consumer business rolling again.

Bracing for black shoots in tech markets

June 11, 2009

Eric Auchard– Eric Auchard is a Reuters columnist. The opinions expressed are his own –

Pundits have been talking endlessly about the possible green shoots of recovery in the ravaged world economy.

How Apple can take bite of business market

June 10, 2009

Eric Auchard– Eric Auchard is a Reuters columnist. The opinions expressed are his own –

Apple Inc is taking steps to make its computers run on corporate networks, but these moves fall far short of ensuring Mac users win equal standing in business.

Bing just shows Microsoft still needs Yahoo

By Eric Auchard
June 1, 2009

ericauchard1– Eric Auchard is a Reuters columnist. The opinions expressed are his own –

Microsoft Corp’s new Web search service Bing is a far cry from the general-purpose tool the company must build or buy to compete effectively with rival Google Inc.