What do you do when you are trained as an economist, but find economics too complex?
Become a freakonomist, of course.
Steven D. Levitt, co-author of the freshly published SuperFreakonomics, decided to "take the tools of economics and apply them to the kind of questions that no self-respecting economist would ever want to be related to -- like: does the name that you give your children affect their life outcomes; what are the underlying economics of prostitution; or, is your estate agent ripping you off?"
Levitt, who teaches economics at the University of Chicago, co-wrote SuperFreakonomics and an earlier book titled Freakonomics with New York journalist Stephen J. Dubner.
Before a talk at the Royal Society for the encouragement of Arts, Manufactures and Commerce in London, Levitt explained to Reuters how he became a freakonomist.