Who will be the Volvo of the firearms industry? For four decades until 1999, the Swedish carmaker led the world in making safety a virtue of its products. Its efforts paid off handsomely as sales and market share climbed, Volvo charged a premium for its vehicles and the company was eventually sold for $6.5 billion. The same could be done with guns.
The Great Debate
There’s a reason why President Barack Obama has chosen to put gun control at the top of his second-term agenda. No issue draws as bright a line between the Old America and the New America as the gun issue. It will keep his coalition mobilized – the New America coalition that delivered for him in the election: working women, single mothers, African-Americans, Latinos, Asian-Americans, Jewish and Muslim voters, young people, gays and educated professionals.
New York’s billionaire mayor, Michael Bloomberg, is stepping in where President Barack Obama fears to tread — confronting America’s powerful gun lobby. In the country that holds a commanding global lead in civilian gun ownership, it promises to be a hard fight.