– Charles S. Feldman is a journalist, media consultant and co-author of the book, “No Time To Think-The Menace of Media Speed and the 24-hour News Cycle.” The views expressed are his own. –
Tiger Woods is taking a beating.
No, I’m not referring to the tabloid suggestions that the golf superstar’s facial injuries were the result of spousal retribution rather than bad driving technique; I’m talking about the pummeling he is getting from the media following the tortuously slow revelations about his reportedly supercharged libido. By some media counts, Tiger may have had as many as ten—count them, ten—mistresses. More of a harem, if you ask me.
Which brings me to John Gotti. Yes, that John Gotti, the now dead former godfather of what is almost cozily referred to as the Gambino organized crime family in New York City.
It occurs to me there is much Woods can learn about how to win back the hearts, if not the minds, of the media from the deceased don.
Gotti, of course, was a cold-blooded killer who died in a federal prison. But before he was finally convicted, the “Teflon Don” — Gotti earned the nickname by repeatedly walking away from criminal trials a free man — enjoyed almost fawning press coverage. In large measure this was because Gotti, or his “advisers”, knew how to play the media — some might argue for fools, but play them he most certainly did.