The Great Debate

Why Google — and Larry Page — created their own Alphabet

By Chana R. Schoenberger
August 13, 2015
Letters spell the word "Alphabet" as they are seen on a computer screen with a Google search page in this photo illustration taken in Paris

Letters spell the word “Alphabet” as they are seen on a computer screen with a Google search page in this photo illustration taken in Paris, France, August 11, 2015. REUTERS/Pascal Rossignol

Google’s greatest skill – and challenge

By Jeff Jarvis
January 21, 2011

GOOGLE/

By Jeff Jarvis
Jarvis is the author of “What Would Google Do?” and teaches at the CUNY Graduate School of┬áJournalism. His next book, “Public Parts”, will be published later this year.