– Eric Auchard is a Reuters columnist. The opinions expressed are his own –
Jerry Yang’s elevation to chief executive at Yahoo Inc after a long period of decline at the Web pioneer had the air of a fairy tale where the noble prince grows up and restores his kingdom’s faded glory.
But Yang has worn his leadership like an ill-fitting coat since coming to power last year, appearing reluctant to make the dramatic restructuring moves analysts and investors have long considered vital to get Yahoo to reaccelerate its growth.
Yang made no concessions to the growing chorus of angry investors and media pundits calling for his ouster at a Web industry conference in London this week.
Avoiding questions about Microsoft’s recent rebuff to renewed merger talks between the two, Yang posed for photos in front of dancing singers in oddly chosen surgical costumes singing “Staying Alive,” the never-surrender disco anthem.