Opinion

The Great Debate

Supporting the past, ignoring the future

By Rasmus Kleis Nielsen
The opinions expressed are his own.


Western media industries are going through a rapid and often painful transformation today with the rise of the Internet and mobile platforms, the erosion of the largest free-to-air broadcast audiences, and the decline of paid print newspaper circulation.

Despite all these changes, the important and sometimes neglected ways in which governments provide support for the media have remained largely unchanged for decades.

There is a real need to reform our 20th century support arrangements to make sure they effectively serve our needs in the 21st century. Public sector support for the media should not be industrial policy, propping up specific ailing incumbents, but democratic policy, aimed at ensuring that timely, accessible news from a diversity of sources is available to the entire population.

Most media companies prefer not to talk about the support they receive from their government, but all developed democracies intervene in media markets in direct and indirect ways to serve a range of public interest goals.

The most important intervention in much of Western Europe is licence fee funding for public service broadcasting, based on what is basically a ring-fenced tax on households that own television or radio receivers. The United States also provides funding for public broadcasting, but on a much more limited scale and through direct federal and state appropriations.

from The Great Debate UK:

Google juice dampens news headlines

Mic Wright

- Mic Wright is Online News Editor at Stuff. The views expressed are his own -

Google juice – it sure isn't tasty but it is vital for anyone writing news online. The slightly irksome term refers to the mysterious combination of keywords and linking that will drag a webpage to the top of Google's search pages.

While the exact way Google's search algorithm works is largely a mystery to outsiders, news sites know it's vital to write headlines stuffed with the keywords that the search engine seeks out.

Online, the perfect punning headlines created by The Sun newspaper's super sub-editors just won't cut it. News stories on the web are all about the facts and the most successful sites are constantly checking to see what keywords will send you soaring up the Google search rankings. If you story isn't on the front page, it's not getting clicks, the less clicks you get the less likely it is that your advertisers' ads are going to get seen.

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