The report shows that negative stories about Arizona Sen. McCain has been decidedly unfavorable and has worsened over time, with negative stories about him outnumbering favorable Obama stories by more than three to one.
That and many more interesting details are available in the 35-page report, but what caught our attention, being a business-oriented news service, was a graph charting the tone of press coverage devoted to both candidates and how it changed after the bankruptcy filing of investment bank Lehman Brothers.
When Lehman collapsed, the percentage of negative stories about Obama plunged from 30 percent that week in September to just under 10 percent a week later. It scooted back up to 45 percent by early October and has been down again since then. Negative stories about McCain eased to 50 percent from... well, just a bit over 50 percent. Since then it's surged to nearly 70 percent.