Back in February, things started to look dire for the Romney campaign’s ability to attract female voters. Every day brought another story about Republican attacks on reproductive rights: attacks on insurance coverage for contraception, transvaginal probes, all-male panels called in Congress to discuss contraception, attacks on Planned Parenthood’s funding, and the candidate himself increasingly afraid to say a positive word about contraception when asked directly in the debates. A gender gap opened up between the candidates in the polls, with Obama outpacing Romney with women by 19 points. The Romney campaign responded by trying to change the subject, to jobs and the economy. But if Romney wants to close the gender gap, he should rethink that strategy. After all, the polling data suggests that his stance on economic issues – specifically the size of the safety net and amount of economic support the government provides to citizens – is what’s really hurting him with female voters.
The real war between the sexes may not be over feminism or sex so much as whether or not our tax dollars should go to social spending. Research conducted by Pew in October 2011 showed women support a strong, activist government in much larger numbers than men. On the question of whether the government should offer more services, women said yes by 9 more percentage points than men. The gender gap on social spending remained when pollsters asked about specific interest groups. Women wanted more spending on the elderly than did men by 11 percentage points, more spending on children by 10 percentage points and more spending on the poor by 9 percentage points.
Female voters respond much more strongly than male voters to government providing pragmatic solutions and real-world support for ordinary citizens, which helps explain why women flock to Obama and to the Democrats in general. In fact, with college-educated white voters, the gender differences are nothing short of astounding. In this group, female voters prefer Obama 60 to 40, and male voters prefer Romney 57 to 39.
As the lingering downturn puts economic issues front and center in the election, a ballooning gender gap was entirely predictable. Voters cite healthcare and economic issues as their top concerns, and with all the discussion of the student loan crisis of late, that will likely become part of the larger concerns about jobs and the economy. Knowing this, Romney wants to keep talking about these issues.
Support for healthcare reform remains low, at 43 percent, but as the public learns more about what the Affordable Health Care Act provides, the polling numbers have been creeping up a bit. With female voters, the uptick has been swift, with 47 percent of female voters supporting the new law in late March, 10 percentage points up from November. Student loan debt is another issue where women lean more to the left than men. In a recent Daily Kos/SEIU poll conducted by Public Policy Polling, more women than men – by 6 percentage points – supported legislation to keep student loan rates low, a policy that, because of congressional Republicans’ protest, voters strongly associate with Democrats, not Republicans.