tom_dunmore-Tom Dunmore is editor-in-chief of Stuff magazine. The opinions expressed are his own.-

Yesterday, Apple unveiled the latest version of its wildly popular iPhone. And it was quite a show, despite the absence of Apple's usual ringmaster Steve Jobs.

The keynote speech at Apple's Worldwide Developers Conference in San Francisco was heaving the massed ranks of the global media, hyped by rumours of mini iPhones, touschscreen Macs and Steve Jobs' early return from sick leave.

In the end, Apple's hardware announcement was more prosaic - the new iPhone 3G S looks exactly the same as the old iPhone 3G but is faster, has a better camera, and offers voice control.

But it quickly became clear to the audience that the iPhone is about much more than hardware. Developer after developer took to the stage to show off their new software, which ranged from multiplayer games to a medical application that allows doctors to remotely monitor a patient’s vital signs.