– Charles S. Feldman is a journalist, media consultant and co-author of the book, “No Time To Think-The Menace of Media Speed and the 24-hour News Cycle.” The views expressed are his own. –
Before watching the Tiger Woods statement, because much had been made of the fact that he would be reading from a script and that the few pool reporters present in the room in Ponte Vedra Beach, Florida would not be allowed to ask questions, I was prepared to open this review with a pithy remark such as: “It was the farce heard round the world!” or something like that.
I even found initial support for my pre-Woods statement attitude by looking at a map CNN briefly displayed showing the distance between where Woods was going to be speaking before what was often referred to as a mostly “hand-picked” group, and the hotel where most of the press corp would be watching the “event,” unable to perform their customary function of probing and challenging any of the remarks Woods would make.
However, as a long time journalist and media consultant, I must also admit that I was impressed by what Woods had to say and, writing this from my perch in West Hollywood, California, a quick Bentley’s drive from Beverly Hills, I wish many of this town’s often self-wounded “elite” would be brave enough to say only some of the things Woods had to say.
He certainly hit all the right notes: He profusely apologized to his fans, his business associates and, most important, to his wife and family. He took full responsibility for his actions and was open and candid about his need for help and his desire for others to help him. He spoke of his religious beliefs and his own fall from grace. He called his affairs with various women “unacceptable.”