Why no McDosa?
(The views expressed in this column are the author’s own and do not represent those of Reuters)
The whole world now knows that India has arrived. It isn’t just Infosys and TCS. Tata is the largest manufacturer in Britain with Jaguar Land Rover and Corus — not to speak of Tetley. Bajaj exports a significant proportion of its motorcycle output to Africa — and so on. Indian companies are finally starting to make a significant impact on the global scene.
So what about the global High Street? There’s a McDonalds but why is there no McDosa? I know I’ve raised this before in this column — but I simply don’t understand it. The whole world loves Indian food. There’s nowhere you can go in Europe and very few places in the United States where you can’t find a restaurant which purports to be Indian — even if in reality it’s Bangladeshi.
I was in Rheims the other day — a medium-sized French city with a wonderful market and a beautiful cathedral where the French kings were traditionally crowned. Rheims is in the heart of the champagne country; so in every restaurant and cafe the thing is to have a ‘coupe de champagne’. Naturally, right in the middle of all this is a very busy ‘restaurant indien’, complete even with champagne bar, and the locals love it — champagne and tikka kebab — wonderful.
So, if Indian food is so popular and Indian entrepreneurs are so courageous and successful, why is there no Indian worldwide restaurant chain? It isn’t that Indians don’t understand hospitality. Indian hotel chains like Taj and Oberoi are amongst the world’s best — and they are busy expanding internationally too.
It just seems to me there’s a real gap in the market for an Indian worldwide restaurant chain.
India has the food, it has the knowledge, it has the experience, it has the finance. Now Indian entrepreneurs — get on with it.
We want McDosas.