Expert Zone

Straight from the Specialists

First impressions and beyond

Photo

(The views expressed in this column are the author’s own and do not represent those of Reuters)

If you walk down a quite narrow and almost absurdly overcrowded street in Mumbai’s former financial district, Fort, you’ll come across an undistinguished building about 100 years old. It’s called Bombay House. This is the home of Tata.

Fort is no longer fashionable as a business district and Bombay House hasn’t changed its name to Mumbai House. The building is old, respectable, dignified and, above all, unpretentious. In other words, it’s classic Tata.

So the first impression you get when you walk into Bombay House is that you are dealing with a company that’s been around for a long time, that knows who it is and knows where it’s at and doesn’t need to boast about it. You can find out where you have to go quite quickly and everyone’s office, however senior they are, is modest but workmanlike. The way Tata presents itself in its head office is the way it is. And that’s really important. First impressions matter.

  • Editors & Key Contributors