Expert Zone

Straight from the Specialists

So how much is Kodak worth now?

Photo
-

(The views expressed in this column are the author’s own and do not represent those of Reuters)

Kodak, one of the world’s best-known brands, is disappearing. Its products are obsolete; the company didn’t manage to change quickly enough.

Everybody loves the brand but nobody buys the stuff anymore.  Business editors everywhere in the world are writing the same obituaries: how lovely and how sad.

Anybody over 35 has fond memories of Kodak — the film, the cameras, the festivals, the holidays, fun and mementos and memories: all recorded for generations to come.

  • Editors & Key Contributors