Expert Zone

Straight from the Specialists

So how much is Kodak worth now?


(The views expressed in this column are the author’s own and do not represent those of Reuters)

Kodak, one of the world’s best-known brands, is disappearing. Its products are obsolete; the company didn’t manage to change quickly enough.

Everybody loves the brand but nobody buys the stuff anymore.  Business editors everywhere in the world are writing the same obituaries: how lovely and how sad.

Anybody over 35 has fond memories of Kodak — the film, the cameras, the festivals, the holidays, fun and mementos and memories: all recorded for generations to come.

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