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Why no McDosa?

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(The views expressed in this column are the author’s own and do not represent those of Reuters)

The whole world now knows that India has arrived. It isn’t just Infosys and TCS. Tata is the largest manufacturer in Britain with Jaguar Land Rover and Corus — not to speak of Tetley. Bajaj exports a significant proportion of its motorcycle output to Africa — and so on. Indian companies are finally starting to make a significant impact on the global scene.

So what about the global High Street? There’s a McDonalds but why is there no McDosa? I know I’ve raised this before in this column — but I simply don’t understand it. The whole world loves Indian food. There’s nowhere you can go in Europe and very few places in the United States where you can’t find a restaurant which purports to be Indian — even if in reality it’s Bangladeshi.

I was in Rheims the other day — a medium-sized French city with a wonderful market and a beautiful cathedral where the French kings were traditionally crowned. Rheims is in the heart of the champagne country; so in every restaurant and cafe the thing is to have a ‘coupe de champagne’. Naturally, right in the middle of all this is a very busy ‘restaurant  indien’, complete even with champagne bar, and the locals love it — champagne and tikka kebab — wonderful.

The ‘Made in India’ effect — it’s time for McDosa

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(The views expressed in this column are the author’s own and do not represent those of Reuters)

The Apple iPod has a cutesy little legend on the back which reads ‘Designed in California, Made in China’. Well, the implication of that is quite clear — we in California do the clever stuff and they just stick it together. If it was made in France or Germany, the Apple people certainly wouldn’t be quite so dismissive. ‘Engineered in Germany’ perhaps, or ‘Designed with French flair’.

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