Expert Zone

So how much is Kodak worth now?

By Wally Olins
January 27, 2012

(The views expressed in this column are the author’s own and do not represent those of Reuters)

Why do we buy what we buy?

By Wally Olins
January 16, 2012

(The views expressed in this column are the author’s own and do not represent those of Reuters)

The world’s greatest logo

By Wally Olins
December 26, 2011

(The views expressed in this column are the author’s own and do not represent those of Reuters)

Why no McDosa?

By Wally Olins
December 19, 2011

(The views expressed in this column are the author’s own and do not represent those of Reuters)

The ‘Made in India’ effect — it’s time for McDosa

By Wally Olins
August 3, 2011

(The views expressed in this column are the author’s own and do not represent those of Reuters)