Expert Zone

What’s right with India

July 11, 2012

(The views expressed in this column are the author’s own and do not represent those of Reuters)

Where are the Alphonsos?

June 18, 2012

(The views expressed in this column are the author’s own and do not represent those of Reuters)

So how much is Kodak worth now?

January 27, 2012

(The views expressed in this column are the author’s own and do not represent those of Reuters)

Why do we buy what we buy?

January 16, 2012

(The views expressed in this column are the author’s own and do not represent those of Reuters)

The world’s greatest logo

December 26, 2011

(The views expressed in this column are the author’s own and do not represent those of Reuters)

Why no McDosa?

December 19, 2011

(The views expressed in this column are the author’s own and do not represent those of Reuters)

First impressions and beyond

November 17, 2011

(The views expressed in this column are the author’s own and do not represent those of Reuters)

Brand architecture – one name or several?

October 25, 2011

(The views expressed in this column are the author’s own and do not represent those of Reuters)

Making your mind up in India

October 18, 2011

(The views expressed in this column are the author’s own and do not represent those of Reuters)

Family businesses and the brand

September 19, 2011

(The views expressed in this column are the author’s own and do not represent those of Reuters)