ISI certified, but failing to live up to standard?
Go to any market and you will find many products ranging from cosmetics to food and heavy industrial materials sport ISI or ISO certification tags, indicating that they are safe for use and assure a certain level of quality.
Even cheap toys from wholesale markets, which on face value alone look like brittle recycled plastic, can be seen with a ‘quality’ tag, giving one a feeling that the mark is being easily used and abused by unscrupulous manufacturers.
On Friday, Food Minister K.V. Thomas indicated that some Indian companies may be churning out sub-standard products despite displaying the quality tags.
“We are getting a lot of complaints regarding the quality of tyres which have got these ISO markings,” Thomas said.
ISI is a quality tag issued by the national standards body, the Bureau of Indian Standards (BIS), while ISO tags are standards prescribed by the International Organization for Standardization, of which India is a founding member.
The minister also displayed apprehension about the ability of the BIS to ensure quality in industries like jewellery by issuing the quality mark.
Responding to questions on the bullion industry’s demand for mandatory hallmarking of jewellery for ensuring quality, Thomas said: “I feel there should be some authenticity for this hallmarking”.
Thomas, who was attending a function to mark World Standards Day, urged Indian manufacturers and exporters to adhere to national and international standards so that the “national image and commercial interests are enhanced overseas”.
But while the minister was urging Indian manufacturers to “comply fully to prescribed standards and regulations”, a large computer projection displayed on both sides of the dais had a pop-up which said “Windows not genuine”.
Talk about irony.