Politicians are becoming the Super Mario Brothers equivalent for Indian video gamers as 2014 election fever starts to settle over the country.
Software developers have been developing all kinds of new games and apps in recent years as Indians increasingly shift to smartphones of companies such as Samsung, Apple, Micromax and Karbonn. Now politics has crept into the mix.
In ‘Modi Run’, which debuted in July, players help the kurta-clad Narendra Modi — the Bharatiya Janata Party’s prime ministerial candidate — navigate various obstacles in a run through India’s states to become the country’s premier.
Kumar Mettu, chief executive of U.S.-based app developer Dexati, said the company came out with ‘Modi Run’ because they consider Modi the most popular Indian celebrity for middle-class young people.
“We started the games based on politics as a way to test the market,” Mettu told India Insight in an email message. “We will be launching couple of games based on Indian elections during October.”