India Insight

TOI’s Volkswagen ad: the new convergence?

September 21, 2010

On Tuesday morning, when readers of The Times of India opened the newspaper, they were in for a surprise.

All’s not fair in fairness cream advertising

July 25, 2008

Priyanka ChopraA new ad campaign featuring Bollywood stars Saif Ali Khan, Priyanka Chopra and Neha Dhupia has viewers’ curiosity piqued with its almost soap opera feel, with each advert dealing with a new episode in their love triangle.

Sachin – not the right choice any more?

July 9, 2008

PepsiCo hassachin.jpg ended a 10-year relationship with Sachin Tendulkar, reportedly because the beverage giant felt the master batsman, at 35 and in indifferent form, is not as big a youth magnet as he used to be.