India Insight

Is the media going overboard in its coverage of the Ambani feud?

The war of words between the billionaire Ambani brothers took an unexpected turn when younger sibling Anil offered an olive branch to elder brother Mukesh in a bid to resolve a feud over the split of the Reliance business empire in 2005.

The widespread coverage the Indian media has given to the squabble between the brothers has led to a debate on social networking sites such as Twitter, with some accusing news organisations of playing host to a reality show or soap opera that stars the Ambani family to boost ratings.

Prominent columnist Vir Sanghvi wrote through his Twitter account virsanghvi: “Do you think some network should plan a reality show on the Ambani battle? Or are they doing it already on the news?”

But the battle between the billionaire Ambani brothers is not a manufactured product for mass entertainment, as it involves two of the world’s wealthiest men and could pose a stumbling block to India’s goal of achieving energy security.

The siblings have been involved in several disputes since the family business was split in 2005 following the death of their father, Dhirubhai Ambani, a legendary Indian business tycoon who built Reliance from scratch.

Ambani rivalry spills over at shareholder meeting

Anil Ambani on Tuesday used an annual shareholders’ meeting to lay into his older brother and the government for good measure, over the issue of gas pricing which is at the heart of the most recent spat between the fighting Ambani brothers.

Anil charged Reliance Industries, India’s top private-sector conglomerate run by estranged brother Mukesh, had used every trick in the book, and some outside the book, to feed its “greed”, and was firing from the shoulder of the oil ministry that he claimed was being “partisan”.

The 90-minute diatribe livened up what threatened to be an otherwise staid shareholders’ meeting, with accusations, pleas, emotions, tears and the inevitable invocations of the father, founder Dhirubhai Ambani, whose death helped bring the feud between the two brothers out in the open. All peppered with energetic cries of support from shareholders.

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