India Insight

The sleepy Indian village of Ond comes alive for a week every year when trucks loaded with tents and projectors reach its outskirts. The tents are pitched in open fields, converting the trucks into projection rooms for screening the latest Indian blockbusters to exuberant villagers, who otherwise have few chances to see a film at all.

Photographer Danish Siddiqui travels to these "talkies" to document the decades-old tradition. View the multimedia below for an in-depth look or click here to read the full story.

Travelling Talkies from Vivek Prakash on Vimeo.

I first encountered the 52-year-old Maratha Mandir movie theater while I was on one of my walks to explore Mumbai. Being new to the city, I do this often. It was just a casual walk down the lanes of the city when I saw a huge billboard promoting a film outside the cinema. The billboard proudly advertised it as the longest-playing film in Indian history.

The film "Dilwale Dulhania Le Jayenge" (The Big Hearted Will Take the Bride), starring Bollywood superstar Shah Rukh Khan, is a simple romantic film shot in Europe and India, where a boy meets a girl and falls in love with her - girl is about to get married in India - boy takes the journey from Europe to India to win her over.

I still remember when the film was released in 1995, it became an instant hit amongst the youth. Fifteen years down the line it’s unthinkable that people still love to watch it and in a cinema to boot!